The team at Mulberry Marketing Group happily received honors at this year’s ADDY Awards Gala hosted by the Canton Advertising Federation.

A Gold ADDY was awarded in the E-mails/E-Cards category for the ADB Airfield Solutions Holiday eCard. The eCard , which featured illustration work by our own, Brett Marriner, Director of Technology Integration, was great fun to work on and well received by ADB’s customers and partners this past holiday season . . . and of that we’re especially proud!

ADB eCard

This year we decided to enter work in the Self Promotion category . . . we’re used to tooting the horns of our customers and we thought we’d toot our own for a bit . . . and TOOT: we won a Silver ADDY for our 2010 Calendar! The calendar, part of a year-long marketing campaign, offers a specific marketing tactic along with tips, best practices, examples and a special URL for recipients to get more content each month. The theme, “Mulberry Marketing Under the Big Top”, features unique and engaging artistry as well as quotes from circus creators, goers and all-around creative individuals to inspire.

Mulberry Calendar Snapshot

The CAF event theme, Phantom of the ADDYs, was unique and entertaining, while the venue, the Joseph Saxton Gallery of Photography in downtown Canton, offered an ideal environment for displaying and celebrating the work of local creatives. Check out the event photos on CAF’s Flickr photo stream and look for the Mulberry gang including Lisa Marshall, Director of Client Services and CAF President (images 16, 29, 59), Brett Marriner, Director of Technology Integration and Kristie Bryant Fitzgerald, Art Director (images 18, 59).

Just last week we hit the road for newer carpet, fresher paint and an all around great new work space!  Moving day was smooth to say the least (thankfully) and we were up and running in no time.  We still have a few boxes to unpack and when we do you’ll see pics of the new place.  Here’s our new address:

4607 Everhard Rd. NW

Canton, OH  44718

Just a reminder that our phone, fax, e-mail and remit to address all stay the same.

All packed and ready to go.

Now we just need the movers to show up . . . Donut anyone?

While planning the move, the team came up with an unofficial list of things we won’t and will miss at the old place.

Things we won’t miss:

• Sewer flies tops the list.  We suspect they came from the sewer and infiltrated our office, hence the name.  Nothing like finding the winged perps in your coffee cup, files, etc.
• The Dumpster comes in at a strong second.  Big doors hanging wide open, dumpster greeting us every morning!  No matter how many times we pulled those doors shut, someone came along and left them wide open!  Talk about visual clutter!
• The goose poop.  We were not operating on a nature preserve, but sometimes felt like it.
• Dumpster divers.  We’re all about finding treasures in odd places and the hunt, too, but there are limits people . . . and close the doors when you’re done!
• That long commute . . . okay not really, we’re only two minutes closer to home.
• The brilliant blue marker splatter on the wall . . . this is an inside joke, and no, we won’t be disclosing the details except to say tempers don’t always flare red, but it felt wrong to remove it from the list.
• Solicitors.  No, we would not like to buy the spa package of the day . . . wait, what am I saying?!
• Having to use the paging system to communicate (that’s for more important things like announcing the latest great idea or new client).

Things we will miss:

• Being soooo close to Talaquepaque.  Mexican food does stimulate the brain, we swear.
• Having separate restrooms for ladies & gents . . . we’re looking at all unisex now.  Ally McBeal was ahead of its time.
• The baby geese.  Yes, they poo, but they’re darn cute making their way across the parking lot.
• The UPS guy.
• Solicitors.  To be honest, they might have offered a touch of entertainment value and a little appreciation for good old fashioned cold calling.

On the road. MMG rooster in tow.

For Immediate Release

B-to-B Marketers Finding Value in Social Media

Canton, OH — Mulberry Marketing Group, a company solely focused on serving the strategic marketing needs of businesses that market and sell their products/services to other businesses, will help underscore the value that social media channels can provide to b-to-b marketers.

On Friday, August 14 at 3pm, social media entrepreneur, Jason Sadler (aka “I Wear Your Shirt” Guy) will stream a live webcast wearing Mulberry Marketing’s new Rooster T-Shirt. Jason will be “talking up” Mulberry Marketing all day long, not only during the live webcast, but also on Twitter, his blog and the iwearyourshirt.com web site.

According to Mulberry Marketing Group President, Shannon Zaher, “The value in being featured on Jason’s webcast is more about the spring board it provides.” The company is leveraging the quirkiness of the “I Wear Your Shirt” concept and the size of its audience [including 15,000 followers on Twitter, more than 124,000 have watched him on UStreav.tv; 180,000 unique visitors go to his web site each month; he has more than 1,700 Facebook friends; his Flickr photos have been viewed more than 58,000 times; and his YouTube shows have been viewed more than 35,000 times] into an opportunity to receive feedback into the company’s newly launched website and a chance for people to win their own Mulberry Marketing Rooster T-Shirt. Zaher also states, “While the percentage of B2B marketers incorporating social media channels into their marketing portfolios has risen dramatically over the past two years according to a recent study “Harnessing the Power of Newer Media Platforms for More Effective Marketing” by ANA and B-to-B, many marketers are unsure how to utilize these highly public and seemingly uncontrollable channels. It’s not an all or nothing thing…companies need a strategic approach and it will usually involve tactics from both traditional and social media to successfully meet the objectives.”

Mulberry is always looking for innovative ways to leverage the power of new media for the benefit of their clients. Kristie Bryant Fitzgerald, Mulberry’s Creative Director adds, “We tweet, blog and Facebook, attend webinars and virtual trade shows, listen to podcasts, carry iPhones and Blackberries and fully submerse ourselves in the whirl of social media. That’s how I learned about Jason.” Jason is today’s version of the person who invented the pet rock. In a time when marketing budgets couldn’t be tighter and technology couldn’t be simpler, Jason created the concept of hosting a live webcast every day of the year wearing a different t-shirt. He makes money on the deal by offering each day of the year for sale…January 1 costs $1 and December 31 is $365. Buy the day and Jason will wear your company’s t-shirt and shamelessly promote your company on his webcast. Mulberry paid $266 for August 14. Every day at 3pm Jason broadcasts himself on the web, people watch and chat with him online. His inventory is sold for the year. If you haven’t done the math already, that’s $66,795 for wearing a free t-shirt every day. He has been featured in articles and blog posts around the globe…from WSJ to Yahoo!Japan.

From a b-to-b marketing perspective, how do you turn a video of a guy wearing your company’s t-shirt and hyping your value proposition into something of value to your customers? According to Zaher, “While we’re not suggesting this specific approach for many of our customers, it works for us, because our customers expect us to be “creative-types” and “out-of-the-box” thinkers! We think they’ll be intrigued enough to tune in to Jason for a few minutes on August 14th, but they will be more likely to offer their marketing insight on our new website and participate in the chance to win one of our super cool new Rooster T-Shirts!”

About Mulberry Marketing Group
Mulberry Marketing Group exists to serve the strategic marketing needs of companies that market and sell their products/services to other companies (i.e. B2B). In order to be successful in these endeavors, the company places a strong emphasis on marketing strategy and supports it with the right mix of technology and design as determined by each individual situation. As a result, clients get high impact tools such as interactive white papers, videos, websites, rich internet applications, printed literature, direct mail, email campaigns, trade show graphics and displays, advertisements, 3D animations and more.
www.mulberrymarketing.com

Contact
Shannon Zaher
330.445.2370 ext 13
shannon@mulberrymarketing.com

Here it is – the soft launch of our new web site.  Revamped and ready to go, the site featues more projects and strategy based perspectives to help get the marketing initiatives flowing.  Of course, our new networking tools are available and waiting for interaction with the best and the brightest (and the socially inclined) in our industry.  Business-2-business is our business and we look forward to sharing our knowledge and passion via mulberrymarketing.com.

Mulberry Marketing Group received a Best of Show Award in the Creative category at the Northeast Ohio Craftsman Club’s Annual Ben Franklin Ball.  The winning project, Diebold Security Credential One print piece, featured intricate folds, tabs, various stocks and utilized diargrams, icons and other visual elements to guide the reader through the piece and aid understanding of complex content.  The Ben Franklin was presented to our team by Printing Concepts who we’re proud to say produced the work of art!

” . . . Everyone wishes for silver and gold.”

- Sam the Snowman, Rudolph The Red Nose Reindeer

It might not be Christmas, but it is ADDY season and Mulberry marketing Group accepted two precious medals.  A Gold ADDY was awarded in the Trade Show Exhibit Category for the Diebold ASIS International Trade Show Graphics submission.  The Silver ADDY was presented to our talented marketing and graphic design pros for the Diebold DVR Health Check Direct Marketing entry in the Direct, B-to-B or Consumer category.  Thank you Canton Ad Federation (CAF), part of the American Advertising Federation (AAF), for a lovely event at the historic Canton Palace Theater!