For Immediate Release

B-to-B Marketers Finding Value in Social Media

Canton, OH — Mulberry Marketing Group, a company solely focused on serving the strategic marketing needs of businesses that market and sell their products/services to other businesses, will help underscore the value that social media channels can provide to b-to-b marketers.

On Friday, August 14 at 3pm, social media entrepreneur, Jason Sadler (aka “I Wear Your Shirt” Guy) will stream a live webcast wearing Mulberry Marketing’s new Rooster T-Shirt. Jason will be “talking up” Mulberry Marketing all day long, not only during the live webcast, but also on Twitter, his blog and the iwearyourshirt.com web site.

According to Mulberry Marketing Group President, Shannon Zaher, “The value in being featured on Jason’s webcast is more about the spring board it provides.” The company is leveraging the quirkiness of the “I Wear Your Shirt” concept and the size of its audience [including 15,000 followers on Twitter, more than 124,000 have watched him on UStreav.tv; 180,000 unique visitors go to his web site each month; he has more than 1,700 Facebook friends; his Flickr photos have been viewed more than 58,000 times; and his YouTube shows have been viewed more than 35,000 times] into an opportunity to receive feedback into the company’s newly launched website and a chance for people to win their own Mulberry Marketing Rooster T-Shirt. Zaher also states, “While the percentage of B2B marketers incorporating social media channels into their marketing portfolios has risen dramatically over the past two years according to a recent study “Harnessing the Power of Newer Media Platforms for More Effective Marketing” by ANA and B-to-B, many marketers are unsure how to utilize these highly public and seemingly uncontrollable channels. It’s not an all or nothing thing…companies need a strategic approach and it will usually involve tactics from both traditional and social media to successfully meet the objectives.”

Mulberry is always looking for innovative ways to leverage the power of new media for the benefit of their clients. Kristie Bryant Fitzgerald, Mulberry’s Creative Director adds, “We tweet, blog and Facebook, attend webinars and virtual trade shows, listen to podcasts, carry iPhones and Blackberries and fully submerse ourselves in the whirl of social media. That’s how I learned about Jason.” Jason is today’s version of the person who invented the pet rock. In a time when marketing budgets couldn’t be tighter and technology couldn’t be simpler, Jason created the concept of hosting a live webcast every day of the year wearing a different t-shirt. He makes money on the deal by offering each day of the year for sale…January 1 costs $1 and December 31 is $365. Buy the day and Jason will wear your company’s t-shirt and shamelessly promote your company on his webcast. Mulberry paid $266 for August 14. Every day at 3pm Jason broadcasts himself on the web, people watch and chat with him online. His inventory is sold for the year. If you haven’t done the math already, that’s $66,795 for wearing a free t-shirt every day. He has been featured in articles and blog posts around the globe…from WSJ to Yahoo!Japan.

From a b-to-b marketing perspective, how do you turn a video of a guy wearing your company’s t-shirt and hyping your value proposition into something of value to your customers? According to Zaher, “While we’re not suggesting this specific approach for many of our customers, it works for us, because our customers expect us to be “creative-types” and “out-of-the-box” thinkers! We think they’ll be intrigued enough to tune in to Jason for a few minutes on August 14th, but they will be more likely to offer their marketing insight on our new website and participate in the chance to win one of our super cool new Rooster T-Shirts!”

About Mulberry Marketing Group
Mulberry Marketing Group exists to serve the strategic marketing needs of companies that market and sell their products/services to other companies (i.e. B2B). In order to be successful in these endeavors, the company places a strong emphasis on marketing strategy and supports it with the right mix of technology and design as determined by each individual situation. As a result, clients get high impact tools such as interactive white papers, videos, websites, rich internet applications, printed literature, direct mail, email campaigns, trade show graphics and displays, advertisements, 3D animations and more.
www.mulberrymarketing.com

Contact
Shannon Zaher
330.445.2370 ext 13
shannon@mulberrymarketing.com