Communicate Effectively – Rich Internet Applications
One of the keys to effective communication is knowing when to talk and when to listen. Of course, listening doesn’t always happen with our ears…these days it happens with mouse clicks, cookies, forwards and opt-outs.
While the analytics can make listening a bit more scientific, the additional challenge lies in asking the right questions and providing the right content to elicit a response.
Rich internet applications provide a engaging means of generating robust dialogue with your audiences. Consider the value of having your customer/prospect build your product or service to their own specifications. How much more can that tell you about their preferences? Letting them play, imagine, create and become engaged with your brand is a major goal for most marketers. So let’s put technology to good use and make that happen.
Depending on your audience a rich internet app might be a product configurator or it could be a game/challenge/quiz to test their knowledge, it could even be a resource library…the possibilities are endless.
- Diebold ATM Security Challenge
- Wayne Dalton Garage Door Design Center
Matco Toolbox Configurator
Consider the value that RIA’s can have in your marketing mix and communicate effectively.