Goal
Further position ADB (formerly Siemens Airfield Solutions) as a valued resource and partner for Airfield Solutions. Effectively communicate total value proposition as well as specific content suited to various decision makers and influencers of ADB products and services.
Marketing Strategy
Develop a comprehensive web site for ADB that follows detailed corporate guidelines and provides for uniqueness of division. Incorporate a robust content management system for client use. Develop a Product Center within the site that provides detailed and interactive content for target audiences: architects, engineers and airfield maintenance personnel making the selection and/or specification of ADB products easy. Create cross-linking opportunities to guide users to additional, relevant content.
Technology Integration
Incorporate Ektron content management system allows for workflow and permissions which enable multiple ADB personnel to prepare content, but only one Admin user to push the content live. This helps to maintain the integrity of the site and verify all content before going “live”. The Product Center is a key component to the site…it was created in such a way that the entire program can be copied off the site and burned to a CD (by ADB). This can be used as a planning tool by architects and engineers as they specify ADB products.
Design Effectiveness
Maintain corporate brand standards and utilize creative graphic elements and effects throughout Product Center to provide “uniqueness” to ADB and engage user. Incorporate contemporary photography and effects to further position ADB as an industry leader.
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