Engage the viewer in the brand and communicate the “power and sound” that is unique to DynoMax products (performance exhaust systems) and get them to the sales channels.
Revamp the website to visually relate to other corporate branding initiatives yet have the ability to incorporate more sound and bring more life to the DynoMax experience. Streamline the process of locating dealers and shortening the sales cycle.
A variety of programming techniques are used to create the desired drama around the brand. Sound demos, an interactive product catalog and an action-packed “power corner” give the viewer a rewarding experience with the brand. Dealer locator functionality drives consumers to purchasing opportunities.
The design team created an effective balance between the excitement and “wow” factor surrounding the brand and the need to organize and present content in a meaningful way. It can be easy to get carried away when there are so many flashy qualities of the product, but the success lies in following the strategy and accomplishing sales goals.