Goal
Leverage Diebold’s leadership position in financial security. Raise awareness of ATM security issues and Diebold’s proactive solutions.

Marketing Strategy
Develop an interactive challenge experience that educates users on the scope of security threats posed at the ATM and demonstrates how Diebold addresses those threats. The game format gets users involved in the program making the learning process more effective. Multiple venues in the program provide opportunities to reinforce Diebold’s security position and educate on the impact of security threats. Solution can also be used at trade shows, during in-person sales presentations and on the Diebold web site. Mulberry strives to always capture as much usability from programs so the client can leverage their marketing investment.

Technology Integration
Programming technology is used to create a very relevant interaction with the client’s product. Dynamic builds enable the content to be updated very easily and cost effectively. Scenarios are randomly generated to “truly test” the user’s knowledge. Scoring and results feature generates competitiveness. Links to web pages, white paper downloads and other resources add value to the experience.

Design Effectiveness
Corporate design standards are upheld while creative use of photography complements the “game” quality of the program. Effective screen layout simplifies navigation and enhances the user’s overall experience.