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ATM Security Challenge|DVR Health Check|Tool Box Configurator|eCommercial Video
Goal
Help current customers understand the value of upgrading their Diebold monitoring service to include DVR monitoring.
Marketing Strategy
Determine what the service does for the end-user…it reduces stress by maximizing dvr uptime and ensuring security events are captured. Develop a direct mail package that puts the idea of stress reduction right in their hands with an apple stress ball. The apple correlates to the “Health Check” theme which is permeated through the brief literature piece included in the package.
Design Effectiveness
Keeping copy brief and the layout clean and simple leads to an impactful presentation of key messaging. Bright red packaging helps generate interest and ensures that the mailer doesn’t get lost on the recipient’s desk.
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