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Wayne-Dalton GDDC|Diebold ImageWay Literature|Diebold PCI DSS Interactive White Paper
Goal
Explain the process of distributed capture and Diebold’s emerging and growing solution set.
Marketing Strategy
Develop a marketing tool that provides an opportunity to educate the audience about the complexities of the process while instilling confidence in Diebold’s solution and expertise.
Design Effectiveness
Because every aspect of the process and the solution are electronic, typical photographic imagery fell short of effectively communicating the message. Designers turned to illustration to get the point across and carve out a more unique delivery mechanism. A brochure/pocket folder provides a basis for the overarching message while brochure inserts discuss specific solution sets and accommodate new offerings.
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