Goal
Become the key resource for influencers and decision makers of airfield lighting systems.
Marketing Strategy
Understand and speak to the specific needs of each target audience while relating ADB (formerly Siemens Airfield Solutions) product and service benefits. Develop a tool that educates on various levels…visually and textually and organizes data in relevant and non-redundant ways. While the Product ter resides on the ADB Cenwebsite, Mulberry added the ability to use the Product Center as a standalone tool replacing Product Catalogs and providing a solid resource for the target audience.
Technology Integration
A variety of programming techniques are used to provide the interactivity of the airfield diagram, ready access to countless materials and seamless integration into the client’s website. In addition, a robust content management enables the client to keep the content up to date and cost effectively make changes to both English and Spanish versions.
Design Effectiveness
Clarity and ease of use is key when navigating through such a significant amount of content. Visual consistency helps users know where to look for the information they need and the structure allows them to easily obtain additional content without losing their way.
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