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Goal
Bring booth graphics up to date and create a display that captures attention.
Marketing Strategy
Integrate corporate branding initiatives into display and effectively communicate Howden Buffalo’s leading role in the mining industry (ventilation systems).
Technology Integration
3D models and animations created for another Howden project (see Howden 3D Commercial) were rendered for use as a still image for their trade show graphic.
Design Effectiveness
Prominent imagery and succinct text make for a powerful display. Secondary messaging and graphics allow viewers and booth staff to develop dialogue around the details. Maintaining a strong connection, both visually and through tone of message, with the commercial, reinforces the brand’s position.
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