SPSI has longed believed in the value that technological advancements in equipment, instrumentation and online tools offer their company in the way of operational efficiencies and meeting customer deadlines. In fact, they are often pioneers in developing or adapting new technology. Their management team is also keenly aware of how beneficial these high-tech advancements are to their customers, but weren’t always able to tell that story successfully.
Goal
Effectively communicate SPSI market differentiators and how they benefit their target audience.
Marketing Strategy
Create an e-commercial video that provides fast-paced, high impact content designed to answer “Why SPSI” (aka “So What”). Communicate the fact that SPSI’s advanced technology is designed to save their customers time and money and ease project management burdens.
Adhering to a short commercial-style video forces the message to be concise and makes for easy viewing in various environments. Initially developed for use at an industry trade show, the video can also be posted online.
Technology Integration
Interjecting on-site video footage with stock footage and graphic elements helps create the desired presentation. High definition videography and experienced editing capture details and generate viewer intrigue.
Design Effectiveness
A balance between edgy and corporate, the video creative merges technology-oriented and futuristic effects with SPSI content and colors to accentuate the marketing message.
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